ACIR Radio

Mobile App

Background

Grupo ACIR is a Mexican media company that operated dozens of stations broadcasting all types of music for different generations. During decades, their brands have captivated hundreds of thousands of listeners in the main cities of Mexico.

Challenge

Grupo ACIR was looking to launch a new digital strategy that involved a new mobile application for their customers. The challenge was to encapsulate Grupo ACIR's extensive radio network into a single mobile application without sacrificing the distinct identity and experience of each station. The application had to deliver live streaming capabilities, robust content management, and a user-friendly interface that mirrors the simplicity of the analog radio tuning for a digital audience.

Solution

The development of Grupo ACIR's mobile app was an exercise in blending functionality with aesthetic appeal. The home screen presented a clear entry point to live radio and podcasts, using intuitive icons to mimic the ease of traditional radio. Navigating to the station selection, the design's curvature subtly guided users through genres like 'Smooth Jazz' and 'Sounds Electronic,' marrying visual appeal with user-friendly design.

For the 'Amor' station, the app took on a romantic visual theme, using purples and intimate imagery to echo the music's emotive nature. Every design choice in the app was crafted to reflect the diverse auditory experiences of Grupo ACIR's stations, ensuring a seamless and engaging user experience.

Impact

The mobile application redesign signified Grupo ACIR's strategic shift towards digitalization, positioning them at the forefront of the evolving media consumption landscape. It showcased their commitment to innovation and enhances their brand's resonance with a digitally connected audience.

Conclusion

The successful redesign implementation of Grupo ACIR's mobile application represents our company's commitment to innovation and user-centric design in the digital landscape. It reflects our dedication to providing cutting-edge solutions that resonate with the end-user's lifestyle and preferences, ensuring that our clients stay ahead in a rapidly evolving market.