Challenge

Before the streaming giants like Netflix reshaped media consumption, Shaw Media operated a significant broadcasting division. They faced the intricate challenge of accurately capturing and analyzing viewership metrics from their diverse content offerings, which ranged from live streams to on-demand videos.

Solution

The data for this vast array of content was collected using Omniture, an Adobe analytics platform, which required a sophisticated approach for effective management and analysis. Logic Kernel provided a robust technological solution that streamlined the data aggregation and processing. Our team utilized a tailored methodology that not only facilitated precise data integration but also enhanced the data's overall manageability and usability. This enabled Shaw Media to derive actionable insights, which were crucial for optimizing their digital content strategy and improving viewer engagement and satisfaction.